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Real Estate Marketing: Tools and Tips

The key to being a successful realtor is your ability to market yourself. We have many years of experience helping thousands of Real Estate Professionals create and deliver a variety of marketing products.

The real estate marketing tools described on these pages are tried-and-true marketing strategies for growing your business.

Sign up for our monthly marketing newsletter to keep up-to-date with the latest marketing tools for successful real estate agents.

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Below you'll find the latest news headlines from a variety of Real Estate News services. Check back here often to keep tabs on the latest trends!

Source: Baron Briefs

Real estate news and commentary from RealtyBaron.com

3, 2, 1…Lift Off!


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Announcing the RealAnswers WP Plugin: Own the Real Estate Q&A Conversation


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Top REALTORS Featured in Home Search Results


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The World’s First Risk-Free Listing


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Introducing the ListingHedge(TM)


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Tweet Your AgentRank(TM), Realtors


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ReferralAuction Scenario #2: Personal Referral


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ReferralAuction Scenario #1: Client Referral


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Four Reasons for Agents and Brokers to Use ReferralAuctions(TM)


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Introducing the ReferralAuction(TM)


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Source: About Home Buying / Selling

Get the latest headlines from the About.com Home Buying / Selling GuideSite.

Is This a Good Time for Homebuying? Wednesday, September 8, 2010

It's been my experience that when it comes to perceptions about homebuying, real estate agents freak out way more often over the market than buyers do. Agents think that when markets...
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Buyers Are Not Relevant to a Short Sale Monday, September 6, 2010

The Sacramento Bee this weekend said what I have been saying for years -- that buyers are not relevant to a short sale. I regularly receive emails from distraught buyers...
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Fannie Mae Launches Foreclosure Help Friday, September 3, 2010

The nice thing about Fannie Mae's new website, Know Your Options, is the talking head speaks only one sentence before giving you the option to click "continue." So, if you're...
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Cash-in Refinances Are on the Rise Wednesday, September 1, 2010

Lots of borrowers lately, says the New York Times, are opting to do a cash-in refinance. As opposed to a cash-out refinance, in which a borrower pulls money out of...
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The Rules Are Strict for a Condo Loan Monday, August 30, 2010

If you're not paying cash, then you're definitely getting a condo loan to finance a condo. It's not as easy as you may think. Condo loans aren't like regular loans. You've...
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Federal Reserve Bans Yield Spread Premiums Paid to Mortgage Brokers Friday, August 27, 2010

In a story reported by the LA Times last week, the Federal Reserve, as expected, banned the practice of lenders paying brokers yield spread premiums in exchange for getting borrowers...
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Bank of America To Roll Out Cooperative Short Sale Program Wednesday, August 25, 2010

An unnamed source at Bank of America has verified the buzz throughout the short sale community. He says it is true. Bank of America is rolling out a new program...
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California First Mortgages to be Exempt from Deficiency Judgments After a Short Sale Monday, August 23, 2010

A quiet little bill with huge implications for short sale sellers in California, Senate Bill 931, passed unopposed last week and is headed for the Governor's desk. I guess media...
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Volume of Short Sales Triple Since 2008 Friday, August 20, 2010

The Los Angeles Times chased down a report released last week by Core Logic that projects short sales will mushroom in 2010. It says short sales have tripled in the...
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Are Cheap Condos Worth Buying? Tuesday, August 17, 2010

CNN scoured the Trulia website last week to find a bunch of cheap condos offered for sale for less than the cost of a new Prius. As a side note,...
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Source: Wash Post Real Estate

Washington Post's Real Estate section is your source for buying and selling a home and finding open houses in Washington,DC,Maryland and Virginia. DC,Virginia and Maryland. Post Real Estate also includes discussions and blogs on DC metro area real estate issues.

Brick facades are sturdy, but keeping them that way requires care

As old as dirt, the sturdy brick is. Long before fairy tales with pigs and wolves came along, ancient peoples knew the strength, fire resistance and durability of the humble clay brick. Modern people know that it adds value and the aura of prestige to a home.


Business - Construction and Maintenance - Materials and Supplies - Masonry Units - Masonry and Stone
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Lender could end up paying if all fees were not revealed at buyer's closing

Q: My wife and I purchased a house in Florida last April. This past weekend we received a letter and an invoice from the law office that acted as the parties' closing agent, informing us that we owed fees for "additional endorsements requested by the lender after the closing."


Real estate - Business - Loan - United States - Mortgage
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Featured Advertiser


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Where We Live: Ashburn Manor in Virginia's Loudoun County

Ashburn Manor is a neighborhood best defined by what it is not.


Virginia - Loudoun County Virginia - United States - Loudoun - Counties
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In down economy, owning a vacation home may be more business than pleasure

Tina Lambert and her husband wanted an investment that would help them pay for their kids' college tuition someday. When he insisted on paying $49,000 for a condominium in Ocean City in 1997, she worried. But by the middle of this decade, when housing markets were in full boom, the condo's value ...



Business - United States - Travel and Tourism - Lodging - Caribbean
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The living is easy in Northeast Washington's Brookland neighborhood

Just a few miles northeast of the bustling center of downtown, the District has a neighborhood where the buzz of lawnmowers is more common than siren wails, Victorian homes perch on sprawling lawns, and children sell lemonade and oatmeal cookies.


Washington DC - United States - Northeast Washington D.C. - Brookland - Neighborhoods
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Featured Advertiser


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Fannie Mae's national lending program HomePath is worth a look

If you fit the profile -- typically buyers with little cash on hand or small-scale investors looking for a deal on a foreclosed house -- a little-publicized national lending program could be just what you need this fall.


Fannie Mae - United States - Freddie Mac - Mortgage loan - Loan
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Brickmaking employs methods old and new

There are three ways to make bricks, explains Gary Clark, a sales manager for brickmaker Glen-Gery Corp., headquartered in Wyomissing, Pa.


United States - art - Music - Literature - Religion and Spirituality
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A thick lawn can be yours with just a few steps

It is said, "To everything there is a season," and we just reached one of those times of the year. If you want the greenest, healthiest lawn possible, fall is the season to obtain your best results by stimulating strong networks of roots and growth on turf. Your grass doesn't have to be the non-w...



Garden - Lawn - Home - Landscaping - Shopping
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